Posted on: December 7, 2021 Posted by: yvonne Comments: 0

Geneva (September 30, 2021) — The Academy Museum of Motion Pictures will mark another milestone in the history of cinema with its grand opening today in Los Angeles. As Oscar movie museum’s founding backing, Rolex is committed to enhance brand in close contact with the film industry, the hand in hand to the industry pioneer, further reveals the value of the brand long-term adhering to the idea: permanent excellence, concentrating support the development of film art, protect film industry history, passing on valuable knowledge and skills.
The Oscar Museum of the Motion Picture is the first major museum of motion picture art in the United States, dedicated to documenting and preserving the history of film, exploring the technology of filmmaking, and exploring the cultural value of film. Designed by the Pritzker Prize-winning architect Renzo Piano, With 50,000 square feet of exhibition space, a modest theater, a 1,000-seat theater, an instructional studio and a number of charming public areas, moviegoers will be drawn in. By portraying the present and future of the film industry, the Oscar Museum of the Motion Picture aims to help people gain insight into film knowledge and culture through exhibitions, screenings, cultural programs and rare collections.
Rolex is a Swiss integrated independent watchmaker, headquartered in Geneva. The brand enjoys a worldwide reputation for excellent quality and exquisite craftsmanship, and has become a symbol of excellence, elegance and dignity. The oyster constant motion watch and Cellini watch movements are certified by the Swiss Observatory (COSC) and have undergone a series of internal tests for accuracy, power reserve and reliability.Rolex watches are world-renowned for their fine quality and craftsmanship
Rolex’s partnership with the Academy of Motion Picture Arts and Sciences (AMPAS) went from the silver screen to the screen in 2017. Since then, Rolex has served as honorary sponsor of the Academy of Motion Picture Arts and Sciences’ dedicated timepiece and the OscarsĀ®. Rolex is also responsible for the design and hospitality of the Greenroom, where presenters and specially invited guests can rest and enjoy their elegant moments before taking to the stage. Since 2018, the brand has been a sponsor of the Oscars’ annual Governors Awards ceremony, which recognizes lifetime achievement in the film industry. Rolex’s strong support for the Oscar Film Museum is the continuation and sublimation of the long relationship between the two. Rolex and the Academy of Motion Picture Arts and Sciences share a commitment to excellence, to the preservation of history, and to the preservation and celebration of the greatest works of history.
For nearly a century, Rolex and the art of cinema have walked hand in hand together. As a symbol of tenacity and strong character, The Rolex wristwatch has appeared with actors in many classic films. While performing the elegant demeanor of the wrist, it also inadvertently links Rolex with the film industry. Today, Rolex continues to support well-known directors and actively foster new stars in the film industry, making this connection even stronger and deeper.

Leave a Comment